Let's talk growth ↗

HVAC marketing services for business owners

The $497/month done-for-you system handles your local online presence. The $27 Blueprint provides a business growth plan you can follow yourself. Setup is quoted separately after assessment.

Created by Arlen Bento Jr. — 10+ Years Working With HVAC Companies.

Illustration of an HVAC business owner and technician reviewing plans beside a service van
Built around the real work of running an HVAC business.

HVAC LAUNCHER · DONE FOR YOU

Your business needs
visibility.
You need your time back.

DONE-FOR-YOU GROWTH$497/month

Your online presence.
Handled for you.

Talk about your business ↗

Setup quoted separately after assessment.

01 / FOUND

Show up where
customers look.

We optimize your Google Business Profile and keep your services, business information, and content current so customers can find and learn about your HVAC business.

02 / TRUSTED

Give people a reason
to choose you.

We provide an easy tool to request more customer reviews, monitor and respond to reviews, and keep your business looking professional and attentive.

03 / ACTIVE

Show customers
the work you do.

Upload your job photos and videos. We turn them into optimized content for your Google profile, connected social pages, and website gallery—keeping your latest work in front of customers.

04 / MEASURED

Know what’s done.
Know what’s next.

Get a clear monthly report showing the work completed, your profile activity, and how your visibility is progressing. We monitor the details and keep the work moving.

You upload. We handle the rest.

Once we get you set up, simply upload photos of your jobs, your team, and your business. Use the review-request tool we provide to ask customers to share their experience. We handle the ongoing posting, optimization, review responses, website gallery updates, and reporting.

Explore the HVAC Business Growth Blueprint, done-for-you HVAC marketing services, and AI receptionists and assistants for HVAC businesses.

HVAC BUSINESS GROWTH BLUEPRINT

Your next stage.
One clear roadmap.

The complete digital guide: 12 modules, business worksheets, and your 90-day action plan.

$27 one timeGet the Blueprint — $27 ↗

HVAC LAUNCHER · DONE FOR YOU

Let’s talk about your business.

MODULE 1, PAGE 4 · SAMPLE PAGE

Your business snapshot

Your business snapshot worksheet from the HVAC Business Growth Blueprint
Read page as text
HVAC Launcher - Florida HVAC Business Growth Blueprint
Module 1  |  4
1. YOUR REVENUE BASELINE
Start with the simplest question: how much business are you actually doing?
MEASURE
YOUR NUMBER
NOTES
Last 12 months revenue
$________________
Use one consistent accounting basis
Average monthly revenue
$________________
Annual revenue / 12
Best month revenue
$________________
Month: ______________
Slowest month revenue
$________________
Month: ______________
Current monthly overhead
$________________
Approximate if necessary
Current gross margin
________ %
If tracked
Current net profit margin
________ %
If tracked
Cash reserve
$________________
Months of overhead: ______
Do the Math
Average Monthly Revenue = Last 12 Months Revenue / 12
Example: A $600,000 HVAC company averages $50,000 per month on paper. But if July produces $90,000 and January
produces $25,000, the annual average does not describe the cash-flow problem. We need both numbers.
Seasonal Revenue Gap = Best Month Revenue - Slowest Month Revenue
My seasonal revenue gap: $________________
2. WHERE DOES YOUR REVENUE COME FROM?
A company can grow revenue while becoming less profitable. Your revenue mix matters. Estimate the percentage and
dollars generated by each engine.
REVENUE ENGINE
LAST 12 MONTHS
% OF REVENUE
OPPORTUNITY 1-5
Service & repair
$____________
______ %
_____
System replacements/installations
$____________
______ %
_____
Maintenance agreements/memberships
$____________
______ %
_____
Indoor air quality
$____________
______ %
_____
Ductwork / airflow
$____________
______ %
_____
Insulation / home performance
$____________
______ %
_____
Commercial accounts
$____________
______ %
_____
Other: __________________
$____________
______ %
_____
One page from the complete 12-module Blueprint.Get the full guide — $27 ↗

MODULE 6, PAGE 5 · SAMPLE PAGE

Build a stronger revenue floor

Build a stronger revenue floor worksheet from the HVAC Business Growth Blueprint
Read page as text
HVAC Launcher - Florida HVAC Business Growth Blueprint
Module 6  |  5
5. CONTROL UTILIZATION
Older systems and high-use households can create more service demand. That is why the plan should clearly define
included visits and what happens afterward.
Member Service Utilization Rate = Total Unscheduled Member Calls / Total Active Members
MEMBERSHIP KPI
CURRENT
TARGET
Active members
______
______
New members / month
______
______
Cancellations / month
______
______
Unscheduled member calls / month
______
______
Utilization rate
______ %
______ %
Monthly recurring revenue
$______
$______
FROM ARLEN
The membership should make the customer feel taken care of without teaching the customer that everything is free. I prefer
defined benefits because the homeowner understands the value and the contractor can model the cost.
6. SELL MEMBERSHIP THROUGH THE
CUSTOMER JOURNEY
MOMENT
MEMBERSHIP OPPORTUNITY
After a completed repair
Protect the system and create planned maintenance
During maintenance
Convert one-time maintenance into an ongoing relationship
After a replacement
Keep the new system and customer relationship maintained
After a positive review
Invite the happy customer into the preferred program
Database campaign
Offer past customers a reason to re-engage
Referral
Reward members/customers who introduce qualified new households
7. YOUR MEMBERSHIP TARGET
Current members: ______ 12-month target: ______ Gap: ______
Target monthly recurring revenue: $________________
Baseline monthly operating requirement: $________________
Target recurring revenue coverage ratio: ______ %
One page from the complete 12-module Blueprint.Get the full guide — $27 ↗

MODULE 12, PAGE 4 · SAMPLE PAGE

Turn your goals into action

Turn your goals into action worksheet from the HVAC Business Growth Blueprint
Read page as text
HVAC Launcher - Florida HVAC Business Growth Blueprint
Module 12  |  4
1. YOUR 13-WEEK HVAC SCORECARD
KPI
BASELINE
90-DAY TARGET
Leads
______
______
Calls booked
______
______
Service calls
______
______
Average ticket
$______
$______
Estimates
______
______
Close rate
____ %
____ %
Replacements
______
______
Memberships sold
______
______
Active members
______
______
Recurring revenue
$______
$______
Referral leads
______
______
New reviews
______
______
Revenue
$______
$______
Gross profit
$______
$______
Database revenue
$______
$______
2. PICK THE THREE BIG ROCKS
Priority #1: ____________________________________________________________________
Why it matters: __________________________________________________________________
90-day measurable outcome: _______________________________________________________
Priority #2: ____________________________________________________________________
Why it matters: __________________________________________________________________
90-day measurable outcome: _______________________________________________________
Priority #3: ____________________________________________________________________
Why it matters: __________________________________________________________________
90-day measurable outcome: _______________________________________________________
One page from the complete 12-module Blueprint.Get the full guide — $27 ↗